:root{
  --ink:#0b0b0b;
  --paper:#ffffff;
  --soft:#f6f6f3;
  --line:#141414;
  --muted:#666666;
  --dark-muted:#b8b8b8;
}

*{box-sizing:border-box}

html{
  scroll-behavior:smooth;
  background:var(--paper);
  color-scheme:light;
}

body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:Inter,Arial,sans-serif;
  -webkit-font-smoothing:antialiased;
}

a{color:inherit;text-decoration:none}
img{max-width:100%}
.shell{width:min(1180px,calc(100% - 48px));margin:auto}

/* NAV */
.nav{
  height:82px;
  display:flex;
  align-items:center;
  justify-content:space-between;
  position:absolute;
  z-index:20;
  top:0;
  left:50%;
  transform:translateX(-50%);
  color:#fff;
  border-bottom:1px solid rgba(255,255,255,.28);
}

.logo{
  font-family:"Bebas Neue",sans-serif;
  font-size:24px;
  letter-spacing:4px;
  white-space:nowrap;
}

.nav-links{
  display:flex;
  align-items:center;
  gap:30px;
  color:rgba(255,255,255,.72);
  font-size:13px;
}

.nav a:hover,
.nav a:focus-visible,
.nav a[aria-current="page"]{color:#fff}

/* SHARED HERO */
.hero,
.service-hero,
.premium-hero{
  position:relative;
  overflow:hidden;
  background:#111;
}

.hero{
  min-height:820px;
  height:100svh;
  max-height:980px;
  display:flex;
  align-items:center;
}

.hero-media,
.hero-overlay,
.premium-overlay{
  position:absolute;
  inset:0;
}

.hero-media{
  z-index:0;
  background:#171717;
}

.hero-image,
.hero-video{
  position:absolute;
  inset:0;
  width:100%;
  height:100%;
  object-fit:cover;
  filter:brightness(1.18) contrast(1.03) saturate(1.16);
}

.hero-image{opacity:1}
.hero-video{opacity:0;transition:opacity .65s ease}
.hero-video.is-ready{opacity:1}

.hero-overlay{
  z-index:1;
  background:linear-gradient(
    90deg,
    rgba(4,4,4,.58) 0%,
    rgba(4,4,4,.34) 48%,
    rgba(4,4,4,.07) 100%
  );
}

.hero-inner{
  position:relative;
  z-index:2;
  padding-top:150px;
  padding-bottom:110px;
  color:#fff;
}

.hero h1,
.section h2,
.final-cta h2,
.page-hero h1,
.premium-copy h1,
.premium-card h2{
  font-family:"Bebas Neue",sans-serif;
  text-transform:uppercase;
  letter-spacing:.015em;
  margin:0;
  line-height:.89;
}

.hero h1{
  font-size:clamp(66px,8vw,116px);
  max-width:980px;
}

.hero h1 span,
.first-black h2 span,
.premium-copy h1 span{color:#8c8c8c}

.hero-copy{
  font-size:17px;
  line-height:1.48;
  max-width:650px;
  color:rgba(255,255,255,.86);
  margin:24px 0 28px;
}

.eyebrow{
  text-transform:uppercase;
  font-size:11px;
  letter-spacing:.22em;
  color:var(--muted);
  margin:0 0 18px;
}

.actions{
  display:flex;
  align-items:center;
  gap:28px;
}

.button{
  display:inline-flex;
  min-height:50px;
  padding:0 22px;
  align-items:center;
  justify-content:center;
  border:1px solid var(--ink);
  background:var(--ink);
  color:#fff;
  font-size:13px;
  font-weight:600;
  transition:transform .18s ease,background .18s ease,color .18s ease;
}

.hero .button{
  border-color:#fff;
  background:#fff;
  color:#0b0b0b;
}

.button:hover,
.button:focus-visible{transform:translateY(-2px)}

.text-link{
  font-size:13px;
  color:inherit;
}

.text-link span{margin-left:10px}

.ticker{
  position:absolute;
  z-index:2;
  bottom:0;
  left:0;
  right:0;
  display:flex;
  justify-content:space-around;
  padding:17px 4%;
  border-top:1px solid rgba(255,255,255,.26);
  font-family:"Bebas Neue",sans-serif;
  letter-spacing:.13em;
  color:rgba(255,255,255,.75);
}

/* MAIN SECTIONS — WHITE BY DEFAULT */
.section{
  padding:88px 0;
  background:#fff;
  color:var(--ink);
}

.section.compact{padding:54px 0}

.section h2,
.final-cta h2{
  font-size:clamp(50px,5.8vw,76px);
  color:var(--ink);
}

.section h2 span,
.final-cta h2 span{color:#858585}

/* FIRST DARK BLOCK */
.first-black{
  background:#0b0b0b;
  color:#fff;
}

.first-black h2{color:#fff}
.first-black .eyebrow{color:#8d8d8d}
.first-black .lead{color:#c2c2c2}

.split{
  display:grid;
  grid-template-columns:1.08fr .92fr;
  gap:78px;
  align-items:start;
}

.lead{
  font-size:19px;
  line-height:1.52;
  color:#555;
  max-width:520px;
  margin:28px 0 0;
}

.section-head{
  display:flex;
  justify-content:space-between;
  align-items:flex-start;
  margin-bottom:42px;
}

.section-head .eyebrow{padding-top:7px}

/* HOME CARDS */
.home-cards{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:16px;
}

.home-card{
  min-height:285px;
  padding:30px;
  display:flex;
  flex-direction:column;
  background:#fff;
  border:1px solid var(--line);
}

.home-card h3,
.package h3{
  font-family:"Bebas Neue",sans-serif;
  font-size:42px;
  letter-spacing:.02em;
  line-height:.95;
  margin:15px 0 9px;
}

.home-card p:not(.tier){
  color:#575757;
  line-height:1.52;
  max-width:510px;
}

.tier{
  margin:0;
  text-transform:uppercase;
  color:#777;
  font-size:10px;
  letter-spacing:.2em;
}

.package-link{
  margin-top:auto;
  padding-top:17px;
  border-top:1px solid var(--line);
  display:flex;
  justify-content:space-between;
  gap:16px;
  font-size:13px;
  font-weight:500;
}

/* HOME SIGNUP */
.home-signup{
  padding-top:50px;
  padding-bottom:24px;
}

.signup-wrap{
  display:grid;
  grid-template-columns:.92fr 1.08fr;
  gap:36px;
  align-items:center;
  padding:30px 32px;
  border:1px solid var(--line);
  background:#fff;
}

.signup-copy h2{
  margin:0;
  font-family:"Bebas Neue",sans-serif;
  text-transform:uppercase;
  font-size:clamp(40px,4.8vw,62px);
  line-height:.90;
}

.signup-copy h2 span{color:#858585}

.signup-copy p:not(.eyebrow){
  margin:14px 0 0;
  max-width:470px;
  color:#555;
  line-height:1.48;
}

.signup-form,
.premium-form{min-width:0}

.signup-form iframe,
.signup-form div[data-beehiiv-form],
.signup-form .beehiiv-embed,
.premium-form iframe,
.premium-form div[data-beehiiv-form],
.premium-form .beehiiv-embed{
  width:100%!important;
  max-width:100%!important;
  border-radius:0!important;
}

/* SERVICES HERO */
.service-hero{
  min-height:720px;
  height:82svh;
  max-height:880px;
  display:flex;
  align-items:center;
  padding:0;
}

.service-overlay{
  z-index:1;
  background:linear-gradient(
    90deg,
    rgba(4,4,4,.62) 0%,
    rgba(4,4,4,.36) 50%,
    rgba(4,4,4,.07) 100%
  );
}

.service-hero-inner{
  position:relative;
  z-index:2;
  padding-top:145px;
  padding-bottom:90px;
  color:#fff;
}

.page-hero h1{
  font-size:clamp(60px,7.6vw,102px);
  max-width:1080px;
  color:#fff;
}

.service-hero .eyebrow{color:rgba(255,255,255,.70)}

.page-lead{
  margin:24px 0 0;
  max-width:700px;
  color:rgba(255,255,255,.86);
  font-size:17px;
  line-height:1.48;
}

/* SERVICES */
.services-section{
  background:#fff;
  padding-top:72px;
}

.package-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:16px;
}

.package{
  min-height:500px;
  padding:30px;
  display:flex;
  flex-direction:column;
  background:#fff;
  color:var(--ink);
  border:1px solid var(--line);
}

.package.featured{
  background:var(--soft);
  outline:1px solid var(--line);
  outline-offset:-1px;
}

.price{
  font-family:"Bebas Neue",sans-serif;
  font-size:45px;
  line-height:1;
}

.package-line{
  color:#575757;
  font-size:14px;
  line-height:1.48;
}

.package ul{
  list-style:none;
  margin:17px 0 24px;
  padding:16px 0 0;
  border-top:1px solid var(--line);
  color:#444;
  font-size:13px;
  line-height:1.75;
}

.package li::before{
  content:"+";
  margin-right:9px;
  color:#777;
}

.compact-sales h2{
  max-width:1060px;
  margin:0;
  font-family:"Bebas Neue",sans-serif;
  font-size:clamp(34px,4.3vw,56px);
  line-height:.94;
}

/* FINAL CTA */
.final-cta{
  padding:84px 24px 28px;
  text-align:center;
  background:#fff;
  color:var(--ink);
}

.final-cta .button{margin-top:28px}

/* SMALL EDITORIAL IMAGE BEFORE FOOTER */
.closing-image{
  width:min(760px,calc(100% - 48px));
  height:125px;
  margin:28px auto 54px;
  overflow:hidden;
  border:1px solid var(--line);
  background:#eee;
}

.closing-image img{
  display:block;
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center 52%;
  filter:brightness(1.02) contrast(1.02) saturate(1.04);
}

/* FOOTER — SAME SYSTEM EVERYWHERE */
.site-footer{
  width:100%;
  background:#0b0b0b;
  color:#fff;
}

.footer-inner{
  min-height:118px;
  padding:32px 0 38px;
  display:grid;
  grid-template-columns:1fr 1fr 1fr;
  align-items:start;
  gap:24px;
  border-top:1px solid rgba(255,255,255,.12);
}

.footer-contact{
  display:flex;
  justify-content:center;
  gap:18px;
  color:#aaa;
  font-size:11px;
}

.footer-contact a:hover,
.footer-contact a:focus-visible{color:#fff}

.footer-line{
  margin:0;
  text-align:right;
  color:#777;
  font-size:11px;
  line-height:1.45;
}

/* PREMIUM / NEWSLETTER */
.premium-page{
  overflow-x:hidden;
  background:#fff;
  color:var(--ink);
}

.premium-hero{
  min-height:760px;
  height:auto;
  padding:0;
  color:#fff;
}

.premium-overlay{
  z-index:1;
  background:
    linear-gradient(
      90deg,
      rgba(4,4,4,.62) 0%,
      rgba(4,4,4,.38) 52%,
      rgba(4,4,4,.08) 100%
    ),
    linear-gradient(180deg,rgba(0,0,0,.04),rgba(0,0,0,.18));
}

.premium-inner{
  position:relative;
  z-index:2;
  min-height:760px;
  padding-top:42px;
  padding-bottom:48px;
  display:flex;
  flex-direction:column;
}

.premium-brand{
  font-family:"Bebas Neue",sans-serif;
  font-size:23px;
  letter-spacing:4px;
  line-height:1;
}

.premium-copy{
  width:min(980px,100%);
  margin:auto 0;
  padding:54px 0 34px;
}

.premium-copy .eyebrow{
  color:rgba(255,255,255,.72);
}

.premium-copy h1{
  font-size:clamp(60px,7.5vw,104px);
  color:#fff;
}

.premium-lead{
  max-width:650px;
  margin:18px 0 22px;
  color:rgba(255,255,255,.90);
  font-size:17px;
  line-height:1.46;
}

.premium-card{
  width:min(930px,100%);
  margin-top:18px;
  padding:18px 20px;
  display:grid;
  grid-template-columns:.88fr 1.12fr;
  gap:24px;
  align-items:center;
  background:rgba(7,7,7,.36);
  border:1px solid rgba(255,255,255,.42);
  backdrop-filter:blur(8px);
  -webkit-backdrop-filter:blur(8px);
}

.premium-card .eyebrow{
  margin-bottom:12px;
  color:rgba(255,255,255,.70);
}

.premium-card h2{
  font-size:clamp(34px,4vw,50px);
  color:#fff;
}

.premium-card-copy > p:last-child{
  margin:9px 0 0;
  color:rgba(255,255,255,.82);
  line-height:1.46;
}

.premium-closing-image{
  margin-top:34px;
  margin-bottom:42px;
}

.premium-footer-inner .logo{
  color:#fff;
}

/* ACCESSIBILITY */
a:focus-visible,
button:focus-visible{
  outline:2px solid currentColor;
  outline-offset:4px;
}

/* TABLET */
@media(max-width:800px){
  .shell{width:min(100% - 30px,1180px)}

  .nav{height:70px}
  .logo{font-size:20px;letter-spacing:2px}
  .nav-links{gap:15px;font-size:11px}

  .hero{
    min-height:760px;
    height:auto;
    max-height:none;
  }

  .hero-inner{
    padding-top:130px;
    padding-bottom:125px;
  }

  .hero h1{font-size:58px}
  .hero-copy{font-size:15px}

  .ticker{
    justify-content:flex-start;
    gap:28px;
    overflow:hidden;
    white-space:nowrap;
  }

  .section{padding:70px 0}
  .section.compact{padding:48px 0}

  .split,
  .signup-wrap{
    grid-template-columns:1fr;
    gap:26px;
  }

  .section-head{display:block}
  .section-head .eyebrow{padding-top:0;margin-bottom:16px}

  .home-cards,
  .package-grid{
    grid-template-columns:1fr;
  }

  .package{min-height:auto}

  .service-hero{
    min-height:680px;
    height:auto;
    max-height:none;
  }

  .service-hero-inner{
    padding-top:125px;
    padding-bottom:85px;
  }

  .page-hero h1{font-size:56px}

  .closing-image{
    width:min(620px,calc(100% - 30px));
    height:105px;
    margin-bottom:42px;
  }

  .footer-inner{
    min-height:auto;
    grid-template-columns:1fr;
    gap:14px;
    padding:28px 0 32px;
  }

  .footer-contact{justify-content:flex-start}
  .footer-line{text-align:left}

  .premium-inner{
    min-height:720px;
    padding-top:28px;
    padding-bottom:34px;
  }

  .premium-copy{padding-top:64px}
  .premium-copy h1{font-size:54px}
  .premium-card{grid-template-columns:1fr}
}

/* MOBILE */
@media(max-width:520px){
  .nav-links{gap:11px;font-size:10px}
  .logo{font-size:18px}

  .hero h1,
  .page-hero h1,
  .premium-copy h1{font-size:46px}

  .hero h1,
  .section h2,
  .final-cta h2,
  .page-hero h1,
  .premium-copy h1{line-height:.91}

  .actions{flex-wrap:wrap;gap:15px}

  .ticker{
    display:grid;
    grid-template-columns:repeat(2,1fr);
    gap:7px 10px;
    padding:13px 15px;
    white-space:normal;
    text-align:center;
    font-size:12px;
  }

  .home-card,
  .package{padding:25px}

  .signup-wrap{padding:24px}

  .closing-image{
    width:calc(100% - 30px);
    height:92px;
    margin-top:22px;
    margin-bottom:34px;
  }

  .premium-brand{
    font-size:18px;
    letter-spacing:2px;
  }

  .premium-inner{min-height:700px}
  .premium-copy{padding:54px 0 26px}
  .premium-lead{font-size:15px}
  .premium-card{padding:16px}
}